Essay upon Trust Builders in a Sales representative

Trust is the binding force of great relationships. This leads to greater co-operation and better solutions, especially in sales and customer service conditions. When trust increases, communication is more effective and understanding in enhanced. As most people refuses to buy from an individual they don't trust, building and retaining a strong relationship of trust is essential intended for developing permanent customer satisfaction and loyalty. Customers believe in receiving the best and feeling confident with what they have received. Having a long-term customer will take more than great purchaser assistance. Sales representatives of any business need to have the " trust-builders” characteristics to help them build solid relationships with clients. In the long run this will help the complete profitability of the company. The first characteristic is experience; this is the magnitude to which a salesman possesses relevant knowledge and capability to complete the job right. An example is Digicel, their sales persons are very well trained and equipped with relevant information and knowledge of all their prices and sale promotions. Customers can easily ask a salesperson about a promotion and when the customer research for themselves, it is appropriate. This develops trust, when a salesperson displays competence and knowledge. It has pushed Digicel to be the top efficient service agency of telecommunication in Jamaica. Second feature is dependability; this is the magnitude to which a salesman consistently and predictably employs through about commitments they makes in front of large audiences. Digicel sales practices implies this when they offer totally free nights advertising to consumers. This promotion was constantly offered once a customer dons two hundred dollars before 9pm. This permits customers to depend on what Digicel said they would deliver. Candor is a third attribute of a trust-builder type; it's the extent to which a salesperson is honest and upfront with others, particularly with regard to issues/factors which may impact all those...

Characteristics that Affect Consumer Behavior plus the Decision-Making Method Essay